bukankah aku telah berkata jelas

bahwa hujan dan badai bukanlah segalanya

biarkan saja mereka berlalu

bila memang kehadirannya tak berasa

A fake blog (sometimes shortened to flog or referred to as a flack blog) is an electronic communication form that appears to originate from a credible, non-biased source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing (a "fake grassroots" campaign).

Fake blogs are corrupted forms of public relations, which as a discipline demands transparency and honesty, according to the Public Relations Society of America's code of ethics and the Word of Mouth Marketing Association's code of ethics. Authenticity and transparency are important in social networking and blogging, as these codes of ethics attest.

As social networking tools gain in popularity, corporations and special-interest groups legitimately use their own blogs to promote company agendas without cloaking their identities (one such example is http://www.blogsouthwest.com, a blog sponsored by Southwest Airlines and written by its employees).

One notorious example of identity cloaking, resulting in a fake blog, was exposed when Edelman, an international public relations firm, created a fake blog in 2006 called Walmarting Across America.It was purportedly written by two Wal-Mart "enthusiasts" who decided to journey across the United States in an RV, blogging about the experience as they visited Wal-Marts along the way. While two people actually did travel across the United States in an RV, the publicity stunt was revealed to be paid for by Wal-Mart, a client of Edelman.

In this way, a fake blog is akin to industry-supported "astroturf" efforts that pose as legitimate grassroots activity, as identified by groups such as PR Watch, which investigates the origins of so-called grassroots organizations.

Source : http://en.wikipedia.org/wiki/Fake_blog

hari yang indah

mentari bersinar

angin bertiup

burung berkicau

anak terbangun

Wi, Papingnya bangun

Istri tersenyum

Aku tertidur lagi

a brand new day

cahaya berpendar menerobos onggokan gelapnya malam

semilir angin bersiulan laksana buih di pantai

 

a brand new day

seonggok sampah terbangun dari lelapnya dunia

menggeliat menatap redup sangkakala malam

 

a brand new day

sebersit pikiran terlintas dalam benak sang pencari makna

bahwa arti hidup tertinggal di balik senja hari kemarin

 

a brand new day

sesal lama masih tetap menggelayut

bahwa a new day hanyalah sebuah brand bukan logika

aku hanya ingin hidupku bermakna

karena itu aku mau berkorban

hingga bila saat semuanya terlepas dari raga

adalah saat saat yang membuatku merasa berharga

maka aku akan menunggu saat saat itu dengan hati gembira

duduk disini, sedikit merenung
kerut di dahi tanpa jelas apa yg terlintas
ada duka ada lara yang membekas
aku tahu namun ternyata tak berguna
ingin berjalan walau jelas mataku tak sanggup melihat
aneh sungguh aneh saat segalanya tampak begitu jernih
saat itu pula segalanya terlihat buram
lalu apa setelah ini
lalu apa lagi yang bisa kupegang
limbung adalah jelas
limbung adalah suram
lalu apa lagi
aneh sungguh aneh saat segalanya tergenggam
saat itu pula semuanya terlepas
disini terduduk dengan kerut didahi
mengais cerita tentang diri dan sobekan ego yang terkoyak

lalu apa lagi yang harus kucari
setelah semua tampak menjauh
ragu sudah diri tuk melangkah
bila memang jalan tak lagi terbentang
ada resah ada gundah ada asa yang terbengkalai
lalu semua berakhir sia sia
lalu buku itu pun tertutup tanpa sempat akhirnya tersematkan
jadi selama ini
untuk sebuah kenyataan pahit kita berjalan……………lelah sungguh lelah………….semua menjadi tak berarti
sia sia